Summary
Ámbar has ten years in the design industry, where she has focused her work on UI/UX and visual branding, helping products achieve consistent and cohesive imagery. With a strong background in arts education, her designs are always influenced by accessibility, inclusivity, and color psychology, allowing her to incorporate hidden symbolism or historical references into her projects.
Skills
• Visual Branding
• JIRA
• Figma
• Photography
• Adobe CC Suite
• UI/UX
•Typography Use
• User Research
• Product Management
• Communication
• Attention to Detail
• Adaptability
Work Experience
2021-Present
Product Designer, BOLD
• In charge of re-branding creation and implementation for several products simultaneously in the US and International Markets.
• Oversaw several product UI/UX changes for ADA Compliancy.
• Contributed and collaborated effectively with PMs, Designers, Content Teams,
and Developers to implement designs that achieve company goals.
• Successfully increased 12%-23% user subscriptions with new UI/UX designs.
• Developed template creation guidelines for Design and DEV Teams focused on
structural updates, reducing production time from 1 year to 3 months.
2019-2021
Visual Designer, BOLD
• Created illustrations for SEO sites and articles.
• Created custom illustration libraries using Sketch, programmed for
designers to make original artwork without depending on an illustrator.
• Worked closely with development teams in India to implement design
specifications and release SEO articles on time.
• Developed branding design updates that reflected gender, accessibility,
and inclusivity product goals.
2018-2019
Graphic Artist, Estudio Interlínea
• Assisted on webpage back-end data organization and UX/UI mobile designs.
• Developed corporate material for companies and brands like El Almacén del
Vino, B. Fernández & Hnos., The New York Times, BOLD, Grupo Ferré Rangel,
local Puertorrican local businesses, among others.
• Created basic brand identity for various clients.
2017-2018
Graphic Artist & Sign Shop Supervisor, B. Fernández & Hnos.
• Worked with the Sign Shop Team preparing artwork files to meet standards
for large printing formats like billboards and PVC panels.
• Worked with Brand Managers and Marketing Teams to develop and contribute
with various campaign visuals.
• Developed original artwork for Anheuser-Busch, Absolut Vodka,
Kellogg’s, and other well-known brands.
2016-2017
Design Professor
International School of Design & Architecture
SUAGM (Sistema Universitario Ana G. Méndez)
• Coordinate and offer the introductory classes of Web Design, Color Theory,
Design Principles and Portfolio Creation.
• Teach enrolled students the basic elements of the subjects, offering in-class exercises that allow future designers to understand HTML, CSS, and publication of a functional web site
• Prepared a Color Theory course that would cover the basic of the subject but would also help future graphic designers to understand function of color in the digital/graphic design field using HEX and CMYK principles.
2015-2016
Graphic Designer, HUE House of Design
• Assisting in the design of high quality visuals
• Conceptualizing new ideas through final execution, from brand development and photography edition, to publication design.
• Prepared design files files for printing.
• Created and maintained a consistent visual brand identity, ensuring all design materials adhered to brand guidelines.
• Managed multiple projects simultaneously, meeting deadlines and delivering exceptional design work within budget constraints.
2014-2016
Graphic Artist, EnVuelo
• Established and developed the organization's visual identity, ensuring brand consistency and recognition.
• Led artistic direction and conceptualized visual content for educational materials, resulting in engaging and informative resources.
• Produced a wide range of visuals for educational purposes, enhancing the effectiveness of bird conservation initiatives.
• Pioneered innovative approaches to educate and share bird conservation knowledge across diverse age groups.
• Collaborated with cross-functional teams to create impactful visual materials that contributed to the organization's mission.
2013-2014
Graphic Designer and Workshop Coordinator,
CITA (Centro de Integración y Technología para el Aprendizaje)
Escuela de Artes Plásticas y Diseño de Puerto Rico
• Coordinated and facilitated workshops for students across various faculties at Escuela de Artes Plásticas, including Industrial Design, Graphic Design, Sculpture, and Painting.
• Provided guidance and advice to enrolled students in the development of their Digital Portfolios, supporting their creative and professional growth.
• Designed promotional posters to market special workshops and extracurricular modules on the CITA website, effectively increasing awareness and participation.
Education
2023-24
National Leaders of Color Fellow, New Hampshire
Representing the New England Foundation for the Arts (NEFA) Jurisdiction
2015
Bachelor of Fine Arts in Design & Digital Arts,
Escuela de Artes Plásticas y Diseño de Puerto Rico
Graduated with honors and completed coursework with a 3.78GPA