Pref is a hospitality-tech platform designed to bridge the gap between digital data and real-world experiences. By allowing users to manage over 300+ unique preferences, Pref enables businesses and workplaces to deliver hyper-personalized service tailored specifically for the Gen Z demographic.

For this project Ámbar worked on the following tasks:

Branding: Developed a vibrant, Gen Z-centric visual identity that feels both high-tech and human.

Figma Design System: Built a basic, scalable system to ensure consistency across the mobile prototype and partner-facing interfaces from day 1.

Product Prototype: Designed the end-to-end user journey for preference management and IRL sharing.